Transforming Careers: Award in Principles of Marketing and Customer Service SCQF Level 7 in Action
-- viewing nowTransforming Careers: Award in Principles of Marketing and Customer Service SCQF Level 7 equips you with vital skills. This program enhances your marketing expertise.
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Course details
• Customer Relationship Management (CRM) and Data Analytics
• Digital Marketing & Social Media for Customer Engagement
• Principles of Marketing & Customer Service: Legal and Ethical Considerations
• Market Research and Competitive Analysis
• Managing Customer Service Operations
• Understanding Consumer Behaviour
• Marketing Communications and Branding
Career path
| Career Roles (Marketing & Customer Service) | Description |
|---|---|
| Marketing Manager (Digital Marketing, Brand Management) | Develop and execute marketing strategies, manage campaigns, analyze data, and build brand awareness. High demand for digital marketing skills. |
| Customer Service Manager (Customer Relationship Management, Client Retention) | Oversee customer service operations, improve customer satisfaction, resolve customer issues, and implement CRM strategies. Strong leadership and communication skills are essential. |
| Marketing Executive (Social Media Marketing, Content Marketing) | Support marketing campaigns, create engaging content, manage social media presence, and analyze marketing performance. Expertise in content creation and social media highly valued. |
| Customer Service Representative (Client Communication, Problem Solving) | Interact with customers, resolve queries, provide support, and maintain positive customer relationships. Excellent communication and problem-solving skills are required. |
| Market Research Analyst (Data Analysis, Market Trends) | Conduct market research, analyze data, identify trends, and provide insights to inform marketing decisions. Strong analytical and data interpretation skills are crucial. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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