Real-World Skills: Award in Principles of Marketing and Customer Service SCQF Level 7 in the UK
-- viewing nowReal-World Skills: Award in Principles of Marketing and Customer Service SCQF Level 7 provides essential skills for marketing and customer service professionals. This qualification enhances marketing strategies and customer relationship management (CRM).
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Course details
• Customer Relationship Management (CRM) and Customer Lifetime Value
• Digital Marketing and Social Media Strategies
• Market Research and Analysis for effective marketing
• Sales and Negotiation Techniques for improved customer service
• Understanding Consumer Behaviour
• Developing and Implementing Marketing Plans
• Principles of Excellent Customer Service
Career path
| Career Roles (Marketing & Customer Service) | Description |
|---|---|
| Marketing Manager (Digital Marketing, Brand Management) | Develop and execute marketing strategies, manage campaigns, analyze data, and lead marketing teams. High demand for digital marketing skills. |
| Customer Service Manager (Customer Relationship Management, Client Onboarding) | Oversee customer service operations, improve customer satisfaction, manage teams, and resolve complex issues. Strong leadership and CRM skills are essential. |
| Marketing Executive (Social Media Marketing, Content Marketing) | Support marketing campaigns, create marketing content, manage social media, and analyze marketing data. Experience in content creation is highly valued. |
| Customer Service Representative (Client Support, Technical Support) | Provide excellent customer support, resolve customer queries, and escalate complex issues. Proficiency in communication and problem-solving skills is vital. |
| Market Research Analyst (Data Analysis, Market Trends) | Conduct market research, analyze data, identify market trends, and provide insights to inform marketing strategies. Strong analytical and research skills are necessary. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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