Skills Development: Award in Principles of Marketing and Customer Service SCQF Level 7 Real-World Applications
-- viewing nowSkills Development: Award in Principles of Marketing and Customer Service SCQF Level 7 offers real-world applications for marketing and customer service professionals. This intensive program enhances your marketing strategies and customer relationship management (CRM) skills.
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Course details
• Customer Relationship Management (CRM) and Customer Lifetime Value
• Digital Marketing and Social Media Engagement
• Market Research and Analysis for Effective Marketing
• Sales Techniques and Negotiation Skills for Customer Success
• Understanding Consumer Behaviour and Market Segmentation
• Developing and Implementing Marketing Plans
• Measuring Marketing Performance and ROI (Return on Investment)
Career path
| Career Roles (Marketing & Customer Service) | Description |
|---|---|
| Marketing Manager (Digital Marketing, Brand Management) | Develop and execute marketing strategies, manage digital campaigns, build brand awareness. High demand, excellent salary potential. |
| Customer Service Manager (Client Relations, CRM) | Oversee customer service operations, enhance customer experience, implement CRM strategies. Strong job market, competitive salaries. |
| Marketing Executive (Social Media Marketing, Content Marketing) | Support marketing campaigns, create engaging content, manage social media presence. Growing sector, good career progression. |
| Customer Service Representative (Client Support, Communication Skills) | Provide exceptional customer support, resolve inquiries, build customer loyalty. High volume of opportunities, steady employment. |
| Digital Marketing Specialist (SEO, PPC, Analytics) | Manage digital marketing channels, optimize website performance, analyze campaign data. High demand skills, attractive salary packages. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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