Skills Development: Award in Principles of Marketing and Customer Service SCQF Level 7 Real-World Applications

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Skills Development: Award in Principles of Marketing and Customer Service SCQF Level 7 offers real-world applications for marketing and customer service professionals. This intensive program enhances your marketing strategies and customer relationship management (CRM) skills.

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About this course

Learn to develop effective marketing campaigns, analyze market trends, and provide exceptional customer service. Skills Development focuses on practical application, boosting your employability. Ideal for marketing managers, sales professionals, and customer service representatives seeking advanced skills. This Skills Development program will elevate your career. Unlock your potential. Explore this transformative Skills Development program today!

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Course details

• Marketing Principles and Strategies
• Customer Relationship Management (CRM) and Customer Lifetime Value
• Digital Marketing and Social Media Engagement
• Market Research and Analysis for Effective Marketing
• Sales Techniques and Negotiation Skills for Customer Success
• Understanding Consumer Behaviour and Market Segmentation
• Developing and Implementing Marketing Plans
• Measuring Marketing Performance and ROI (Return on Investment)

Career path

Career Roles (Marketing & Customer Service) Description
Marketing Manager (Digital Marketing, Brand Management) Develop and execute marketing strategies, manage digital campaigns, build brand awareness. High demand, excellent salary potential.
Customer Service Manager (Client Relations, CRM) Oversee customer service operations, enhance customer experience, implement CRM strategies. Strong job market, competitive salaries.
Marketing Executive (Social Media Marketing, Content Marketing) Support marketing campaigns, create engaging content, manage social media presence. Growing sector, good career progression.
Customer Service Representative (Client Support, Communication Skills) Provide exceptional customer support, resolve inquiries, build customer loyalty. High volume of opportunities, steady employment.
Digital Marketing Specialist (SEO, PPC, Analytics) Manage digital marketing channels, optimize website performance, analyze campaign data. High demand skills, attractive salary packages.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
SKILLS DEVELOPMENT: AWARD IN PRINCIPLES OF MARKETING AND CUSTOMER SERVICE SCQF LEVEL 7 REAL-WORLD APPLICATIONS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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